Collaborating with Houses in Motion on animated projects for Scholastic Book Fair was exciting and nostalgic. Drawing from our childhood memories of excitement when the book fair truck arrived, we infused that magic into our animations. Together, we created visuals that promote the book fair and encapsulate the wonder and joy of discovering a lifelong love of reading, bringing that particular excitement to a new generation.
Scholastic
Book Fair
Book Fairs Trailer
We went on a magical journey with well-loved characters from Scholastic books, animating them in a 3D paper-crafted world based on their stories. We followed the book fair's truck through this imaginative landscape, ultimately arriving at an elementary school where we enjoyed a fun-filled book fair celebration.
Hype Videos, Book Trailers and More
Our collaboration extended beyond the paper-crafted world, encompassing various projects celebrating the joy of reading. From a dynamic book fair hype video that stirred excitement for the upcoming event to artfully crafted trailers that showcased specific books, our creative reel highlights a rich tapestry of work. Each piece resonates with Scholastic's mission, weaving together visuals and storytelling that ignite curiosity and inspire a lifelong love of reading.
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Director: John Earle
Design: Caroline Duffy, Nick Schoener, Alex Trimpe, John Earle, Michelle Romo
Animation: Nick Schoener, Alex Trimpe, John Earle, Corey Ryan
Original Music and Mix: Zak Engel
Sound Design: Zak Engel & Dan Jusino
Talent Casting: Zak Engel and Lotas Productions
Anthem Lyrics: Gianna Orzo, Zak Engel, John Earle
Trailers Copywriter: Gianna Orzo -
Motion Graphics, 3D Animation, 2D Animation, Design